How Can Big Data Increase Generosity in Your Church?

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Have you ever calculated a generosity measure at your church–such as the percent of your regular attenders who are monthly givers–only to ask, “What does our calculation mean? Should we be encouraged?

Discouraged? Are we normal?” One way to answer is to compare notes with other churches.

Now you can do just that. Suppose churches gave you access to individual giving records from more than 722,000 households. Imagine further that you had a team of people at your service with some serious number-crunching expertise. What patterns, trends, and benchmarks would you want to calculate and compare against your church’s situation? How could you use that intelligence to develop your church’s giving potential and inspire your church toward greater generosity?

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